Business Executive – Labels and Packaging, HP Indigo – North America
HAAPE Advisory Board Member
Born and raised in Brazil, moved to South Florida (Aventura) right after getting married with Paula, in 2005. Proud father of 3 kids (Andre, 9; Gabriela, 4; Daniel, 2), graduated in Business and, also did a MBA in Brazil.
Contrary of most of his generation, Fernando started his professional carrier as an entrepreneur, moving to corporate world only 6 years later. Opening his own start up when he was 19 gave him a different perspective, that he keeps until today as an employee – with work ethics, challenging the status quo and treating everything as it was his own.
Fernando has been with HP for the last 15 years, always in the printing side of the business, being responsible for the Latin America region on the graphics arts space – having people from his team in different functions, spread all over the Latin American region, but still keeping his base in Florida – traveling to the region frequently.
While in Brazil, he was part of the board for another NGO, called CDI (Center for Digital Inclusion) – http://recode.org.br/en/ – a nonprofit organization that uses technology to fight poverty and stimulate entrepreneurship.
Fernando is an enthusiastic entrepreneur.
Aventura, Florida, USA